About me

With over 15 years in software engineering and a decade of experience in online retail, I focus on bridging the gap between technology and business with clarity, empathy, and long-term impact. At EE, I work with prospects and clients to design modern solutions that are not just technically sound, but culturally sustainable — solutions people want to adopt, own and grow with.

My roots are in engineering, but my strength lies in building meaningful relationships and translating complex architecture into human terms. I’ve worked as a solutions architect and requirements engineer, always with a focus on empowering teams — whether it’s a marketer seeing new opportunities for engagement or an engineer excited by how easily they can ship a change.

I leverage my expertise in e-commerce, cloud, and MACH (microservices, API-first, cloud-native, and headless) solutions to guide and advise clients on their digital transformation journeys. At the same time I believe composable commerce isn’t a silver bullet — it’s a shift that succeeds only when your people are ready to lead the way. Beyond client work, I care deeply about how digital commerce evolves — particularly the tension between fast retail and the growing need for ethical, personalized, customer-centric experiences.